Living in the digital era means that businesses have to shift their focus from traditional marketing techniques and onto methods that focus on the online arena. With over 100 billion searches performed on the Google search engine every single month, this often means vying for the top spot in the search results when relevant keywords are typed in. While search engine optimization (SEO) is key for those who want to dominate organic search, business owners need not ignore the power that pay-per-click (PPC) ads have.
The Interactive Advertising Bureau reports that PPC ads have been responsible for generating as much as 11.8 billion dollars in yearly revenue for businesses. The bottom line is that paid search marketing drives revenue. For those who are still on the fence about whether or not PPC is for them, here’s five important benefits that illustrate why business owners need to make it part of their marketing strategy:
Big brands invest millions of dollars into PPC every year because they know that, when done right, it can yield huge revenue returns. Get in touch with a PPC marketing expert today to learn more about how paid search marketing can boost the bottom line and help business owners work toward rapid growth and expansion.
Pay per click advertising is the best way to reach consumers that are actively searching for products or services. Using this method, you reach consumers while they’re in the moment. We work with you to create a campaign that delivers on the keywords you want. Keyword blocking is available for your search engine marketing (pay per click) campaign at no additional cost.