Understanding Native Advertising and its Effectiveness

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Native Advertising and Effectiveness

Flashy banners or advertisements on the side of the computer screen may have been effective in the past. However, a growing number of Internet users are becoming blind to these types of advertisements

Many of the tried-and-true methods of advertising, especially digital advertising, may fall flat to a number of different potential customers. For example, flashy banners or advertisements on the side of the computer screen may have been effective in the past. However, a growing number of Internet users are becoming blind to these types of advertisements.

Whether they’re concerned about potential threats to their personal information through deceptively placed banners to click on, or whether they’ve simply seen them so much they don’t register any longer, it has become a problem for advertisers and marketers. That’s why Native Advertising has become such a popular option.

With the advent of native advertising, many businesses have been able to successfully market and advertise products and services they provide in a much different manner than in the past. Ads that a person clicks on may not speak to the vast majority of Internet users. However, informative descriptions of products and services, which can be successfully done through native advertising, are more effective for a number of different reasons.

The first reason is this type of digital advertising allows for better information about the products and services provided. One of the biggest complaints Internet users have when they’re looking to purchase a product is finding a detailed listing of the product’s specifications. This type of advertising is very fact orientated. These articles can be very helpful in informing an individual about the different specifications of a product or service.

Another benefit to this type of marketing is the legitimacy of the documentation itself. This type of advertising looks more like a product review than an advertisement. For many people, just the form in which the advertising is presented gives it much more legitimacy. This helps people to have a bit more faith in the accuracy of the descriptions of the product that they’re reading about.

Whether these products and services have been marketed on social media websites, or they’ve been advertised through blog submissions or form posts, native advertising is a new way to gain respectability and credibility in advertising. If your business is struggling with new and effective ways Marketing methods, native advertising may be precisely what your business is looking for to promote the products and services it offers to the public.

Q Digital’s native advertising solution creates compelling and engaging native advertising campaigns that drive clicks to you. Don’t waste money on accidental clicks. Our native advertising solution attracts clicks with intent. Call one of our media strategists today to learn more.

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On November 2, 2015
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